New Balance
New Balance W 327 Pearl White
With the rise of recreational running in the 1970s, the benchmark for running shoes shifted from mere existence to performance. Although the models of that era would be considered too simple by...
With the spread of recreational running in the 1970s, the focus for running shoes shifted from mere existence to the pursuit of performance. Although the models of the era today would be considered too simple by today's standards, that period stands out as the time when running shoes became truly unique. The 327s shed a new light on the 1970s as a period devoted to innovation, boldly reshaping classic design elements into a thoroughly contemporary look.
Specific References
With an edgy reworking of the tried-and-true raised silhouette, asymmetrically applied “N” branding, and a wraparound, trail-inspired outsole, the 327s are a complete reimagining of our historic running heritage.
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