Marketing them as a must-have post-war fashion item, Jacques becomes increasingly involved in the production and distribution of caps in the next 20 years. In 1938, Jacques created the name KANGOL to stand out from the competition. The most widely believed theory is that the founder combined knitting K, ANG from angora and OL from wool.
Officially born in Cleator, Cumbria in the UK, Kangol gained notoriety as a brand to provide caps to the British Army in World War II, particularly for General Bernard Montgomery. The Anglo tradition continued in the post-war years when Kangol equipped the English Olympic team with caps for the opening ceremonies of 1948.The most influential youth icons of the 1960s were the Beatles. In 1964, Kangol Wear gained the exclusive right to produce and distribute around the world any headgear featuring the Beatles' image, endorsement, or name. This began to increase the brand’s credibility in the music world of the 1960s.