VANS OFF The WALL-The Story Of Vans was born in 1966.
Brothers Paul Van Doren and Jim Van Doren, along with partners Gordon Lee and Serge Delia, open the Van Doren Rubber Company in Anaheim, California, on March 16. In the early '70s skaters from all over Southern California began to wear Vans, enthusiastic about the solid structure and tight soles of these snekers. In '77 the logo "Vans Of The Wall" makes its debut.
Vans #36, the Old Skool, debut with the now famous vans sideband. They are the first Vans skate shoes to incorporate leather panels to ensure greater strength. The sideband, originally nothing more than a simple doodle by Paul Van Doren known as the "Jazz Stripe", has instead become the hallmark of Vans. The Sk8-Hi was introduced in 1978 as the" Style 38 " and features the now iconic Vans sideband on another innovative model. With this model the functionality of skate shoes reaches a new level: up to the ankle, a point of the lower limbs often used and abused. The Sk8-Hi not only protects bones from bumps with skateboarding, but also introduces a whole new look to the skate park. The most iconic model of Vans was presented to the whole world in the film freaking out. California's youth culture, along with Classic Slip-Ons, has become a rampant phenomenon thanks to a surfer and his shoes. The unmistakable checkerboard pattern immediately becomes an icon.