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New Balance
New Balance 327 Cordura
With an edgy reworking of the tried-and-true raised silhouette, asymmetrically applied “N” branding, and a wraparound, trail-inspired outsole, the 327s are a complete reimagining of our historic...
The 327s shed a new light on the 1970s as a period dedicated to innovation, boldly reshaping classic design elements into a thoroughly contemporary look. With an edgy reworking of the tried-and-true wedge silhouette, asymmetrically applied 'N' branding, and a wraparound, trail-inspired outsole, the 327s constitute nothing less than a complete reimagining of our historic running heritage.
Specific References
With the rise of recreational running in the 1970s, the benchmark for running shoes shifted from mere existence to performance. Although the models of that era would be considered too simple by today's standards, the decade stands out as the time when running shoes became truly unique.
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